Post by account_disabled on Dec 3, 2023 5:19:57 GMT
The Tokyo Olympics (#Tokyo2020) received 136,000 mentions on Twitter between July and August 2021 . Interestingly, there were more than 44,000 mentions for Rio, implying that this year's Summer Olympics were strongly compared to 2016.
There was slightly more attention on the opening day (22 July) than the closing day (7 August), with 1,300 tweets including the main hashtag #Tokyo2020.
On those days, most tweets had neutral sentiment and less than 3% expressed negative emotions. But the opening ceremony triggered 4% more positive tweets than the closing ceremony , which may indicate that interest in the Olympics has waned slightly over the course of the Games.
Although the general sentiment was fairly neutral, social media Country Email List analysis shows us that skepticism towards the management of the Summer Olympics in the midst of the pandemic was also expressed through social media.
The most popular Olympic-related tweet on the day of the opening ceremony featured a sarcastic image of the Tokyo 2020 mascots:
This tweet received more engagement than the official 2020 Olympics account's welcome post (the second most popular tweet that day). Sports that saw a spike in popularity during the 2020 Olympics.
To find out which sports have seen sudden popularity, we checked search volumes for all sports featured at the Olympics, from August 2017 to July 2021. This gave us a good perspective on search trends/interest for each type of sport .
Olympic disciplines with the greatest peaks of interest
While it's typically not easy to attribute spikes in search volume directly to the Olympics, some sports allow us to see a connection.
We found the disciplines that saw a spike in search volume in July 2021 and added changes in search interest on a monthly basis (June 2021 vs July 2021) to the mix, in order to see which sports are potentially skyrocketing in popularity at the Tokyo 2020 Olympics. They are all listed in the table below:
There was slightly more attention on the opening day (22 July) than the closing day (7 August), with 1,300 tweets including the main hashtag #Tokyo2020.
On those days, most tweets had neutral sentiment and less than 3% expressed negative emotions. But the opening ceremony triggered 4% more positive tweets than the closing ceremony , which may indicate that interest in the Olympics has waned slightly over the course of the Games.
Although the general sentiment was fairly neutral, social media Country Email List analysis shows us that skepticism towards the management of the Summer Olympics in the midst of the pandemic was also expressed through social media.
The most popular Olympic-related tweet on the day of the opening ceremony featured a sarcastic image of the Tokyo 2020 mascots:
This tweet received more engagement than the official 2020 Olympics account's welcome post (the second most popular tweet that day). Sports that saw a spike in popularity during the 2020 Olympics.
To find out which sports have seen sudden popularity, we checked search volumes for all sports featured at the Olympics, from August 2017 to July 2021. This gave us a good perspective on search trends/interest for each type of sport .
Olympic disciplines with the greatest peaks of interest
While it's typically not easy to attribute spikes in search volume directly to the Olympics, some sports allow us to see a connection.
We found the disciplines that saw a spike in search volume in July 2021 and added changes in search interest on a monthly basis (June 2021 vs July 2021) to the mix, in order to see which sports are potentially skyrocketing in popularity at the Tokyo 2020 Olympics. They are all listed in the table below: