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Post by account_disabled on Nov 25, 2023 4:33:10 GMT
The botanic garden center brand announces a first quantified assessment of the dematerialization of its “Le Club botanic” loyalty card in its customers’ mobile wallets. The brand uses the Captain Wallet technical solution. The botanic loyalty card is dematerialized in C Level Executive List the mobile wallet (click to enlarge) The digital channel must be simpler and personalized Botanic's objective is to facilitate the use of its long-term loyalty program for its members by focusing on a digital channel which must be simpler and personalized. The dematerialization of the loyalty card aims to allow easy access to the brand's loyalty program and its vouchers from the member's wallet application. botanic has 40 organic markets among its 75 garden centers for everyday purchases In 7 months, 10% of botanic's customer base has dematerialized their card in their smartphone wallet The new service was launched in March 2022. According to botanic, this service was quickly adopted by its customers who integrated the loyalty card into their smartphone wallets, whether Apple Wallet on iOS or Google Pay on Android. In 7 months, 10% of botanic's customer base has dematerialized their “Le Club botanic” card in the digital wallet of their smartphone. According to Captain Wallet, this result is generally achieved after 12 months on average. Botanic announces that 79% of its club members complete the installation of the wallet card. Then, 98.8% of members keep their “Club botanic” card in their wallet. “ These results show that card holders have easily adopted this solution since it is already present on mobiles ” rejoices Elodie Perillat, customer relations manager at botanic.
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